**Text** Each observation in the data file contains text.

**Text - Multi** Multiple related fields of text for each observation in the data file.

**Pick One ** A series of mutually exclusive and exhaustive categories (i.e., *nominal* or *ordinal scales*).

**Pick One - Multi** A set of categorical variables sharing the same scale points.

**Number** A numeric variable (i.e., *interval* or *ratio scale*).

**Number - Multi** A series of numeric variables measured on the same scale.

**Number - Grid** A **Number - Multi **question where the variables can be thought of as being ordered in two dimensions.

**Pick Any** What is usually referred to in market research as a multiple response or multi-response question. Essentially, it is a type of** Pick One - Multi** question where there are only two categories in each variable. The most common examples relate to non-mutually exclusive categories.

**Pick Any - Compact** Pick Any question stored in a max-multi format; first variable contains first response, second variable contains second response, etc.

**Pick Any - Grid** A **Pick Any **question where the variables can be thought of as being ordered in two dimensions.

**Date** A question containing a single date variable. Used for time series charts and creating moving average questions.

**Ranking **Multiple numeric variables that represent a ranking, where the highest number is most preferred and ties are permitted.

**Experiment **A trade-off question involving choices between hypothetical alternatives that are constructed from attributes.