## Introduction

S*quare tables* are data tables where the rows and columns have the same labels. These types of tables are also known as *switching matrices, transition tables, *and *confusion matrices. *They can all be analyzed using correspondence analysis, but there is a (small) benefit in using a special variant of correspondence analysis designed for such *square tables. *This article describes how go from a square table:

To a correspondence analysis output of the square table:

## Requirements

- A square table output which has the same number of rows as columns with identical labels in both the rows and columns which and presented in the same order. For our cereal example above, the rows represent the first brand purchased while the columns represent the second brand purchased.

## Method

- Create an output of your square table. For our example, the data was entered using
**Table > Paste or Enter Data**, but you can also create a crosstab from the existing variables in your dataset. - From the toolbar menu, select Create > Dimension Reduction > Correspondence Analysis of a Square Table
- From the object inspector on the right, select your square table from the
**Input table**drop-down. - OPTIONAL: Change the
**Output**to show a bubble chart instead of of a scatterplot. When bubble chart is select, you have the option of selecting an additional variable to represent the**Bubble sizes**. - Click the
**Calculate**button to generate the correspondence analysis output.

## Statistics used in the analysis

Q computes the analysis using whichever of the following statistics is available on the table (where multiple are available, the one that appears first is used):

- Total %
- %
- Average
- Correlation
- Column %
- Row %
- Values

## Interpretation

An example of a *switching matrix* is shown below. (This table was formed with `Q7. Company currently with` and `Company for previous contract - if on contract` from `Tutorial 1.Q`; the small categories have been combined into the Other category, and the Don’t Know and No previous contract categories have been set as Missing Data. The statistic displayed has been changed to Total %.

Correspondence analysis with a square table is different to traditional Correspondence Analysis in that:

- We now only have one set of coordinates. In traditional correspondence analysis we obtain both rows and column scores because their respective labels are charted in different positions on the map.
- If the table is asymmetric, an output will indicate the proportion of the patterns that is symmetrical. For example, the output below indicates 89.2% symmetrical, which means that 89.2% of the patterns identified in the table are symmetrical. If say, a relatively large proportion of Optus customers switch to Telstra and a relatively large proportion switch from Telstra back to Optus, this is an example of a symmetric pattern. An asymmetric pattern is a one-way flow (e.g., relatively many switching from Optus to Telstra but relatively few switching back). When using a symmetric table (i.e., the same question in both the blue and brown drop-downs), this result is not shown.

With an asymmetric table, different dimensions reveal either asymmetric or symmetric relationships. In this example, symmetric relationships are revealed by dimensions 1, 2, 5, 8 and 9, which have unique eigenvalues/canonical correlation.

The asymmetric coordinates are not unique. The coordinates reported using the Maps dialogue, or as an R Output may differ by a rotation. Symmetric and Asymmetric dimensions should be considered separately.

The asymmetric patterns revealed in the remaining dimensions are extremely difficult to interpret and it is generally advisable to focus directly on the table for understanding asymmetries; row percentages are usually most easily interpretable (for a detailed discussion of the interpretation of correspondence analysis of asymmetric matrices see Greenacre, M. (2000). "Correspondence analysis of square asymmetric matrices." Applied Statistics 49(3): 297-310).

Total sample Unweighted base n = 361; total n = 713; 352 missing Correspondence analysis of a square table Inertia(s): Canonical Correlation Inertia Proportion Dimension 1 .581 .337 .563 Dimension 2 .415 .172 .287 Dimension 3 .170 .029 .048 Dimension 4 .170 .029 .048 Dimension 5 .153 .023 .039 Dimension 6 .060 .004 .006 Dimension 7 .060 .004 .006 Dimension 8 .042 .002 .003 Dimension 9 .000 .000 .000 Standard coordinates: Dimension 1 Dimension 2 Dimension 3 Dimension 4 Dimension 5 Dimension 6 Dimension 7 Dimension 8 Dimension 9 Other -.12 -.21 -1.67 -.68 3.70 -1.18 3.86 -2.31 1.20 Optus .54 -1.07 1.06 -1.23 .11 -.36 .19 .68 .83 Orange (Hutchison) .86 -.99 -2.84 -2.50 -2.38 -1.03 -2.02 -3.34 .99 Telstra (Mobile Net) -1.49 .19 -.12 -.66 -.27 1.59 .21 .06 1.13 Vodafone .87 1.46 .46 .06 -.07 -.53 -.30 .14 1.59 Principal coordinates: Dimension 1 Dimension 2 Dimension 3 Dimension 4 Dimension 5 Dimension 6 Dimension 7 Dimension 8 Dimension 9 Other -.07 -.09 -.12 .28 .57 -.23 -.07 -.10 .00 Optus .31 -.44 -.21 -.18 .02 -.01 -.02 .03 .00 Orange (Hutchison) .50 -.41 -.42 .48 -.36 .12 -.06 -.14 .00 Telstra (Mobile Net) -.87 .08 -.11 .02 -.04 -.01 .10 .00 .00 Vodafone .51 .60 .01 -.08 -.01 .02 -.03 .01 .00 89.2% symmetrical Scores of symmetric dimensions: Dimension 1 Dimension 2 Dimension 5 Dimension 8 Dimension 9 Other -.07 -.09 .57 -.10 .00 Optus .31 -.44 .02 .03 .00 Orange (Hutchison) .50 -.41 -.36 -.14 .00 Telstra (Mobile Net) -.87 .08 -.04 .00 .00 Vodafone .51 .60 -.01 .01 .00

The chart below shows the first two dimensions (with an asymmetric table, the first two symmetrical dimensions are charted. This reveals that Optus and Orange are relatively strong competitors (i.e., given their market shares, there is a high level of switching between these brands), while all the others are comparatively isolated (this finding is also evidence in the percentages data shown in the earlier table).

## Next

How to Do Traditional Correspondence Analysis

## Comments

0 comments

Article is closed for comments.