The table below shows a Number - Multi question, displaying mean attitude ratings by age categories (a Pick One question). The Arrows on the table suggest that people aged 65 are more positive(i.e., higher averages) for each of:
- Pepsi Light.
- All the brands in general (i.e., the SUM of all the brands' averages).
Interpreting the significance tests
The significance test compared the averages of people aged 65 or more with the average of the people in all the sample (i.e., everybody that is not 65 or over).
Testing the Complement of a Cell for an overview of how Q compares a column with the other columns on a table.
Independent Sample Tests - Comparing Two Means for a description of how Q determines which specific test to apply.